The Shows must go on!
First we did Vicenzaoro. Next our local home game Intergem. Then The Show in Hamburg. Munich and Geneva are going to follow.
After long months of social distancing, we are finally back on track in the middle of trade fair events. We are happy to say that we are experiencing an overall cheerful mood with a clearly optimistic tendency towards business opportunities. Also, it has become apparent that trade fairs still perform a valuable and appreciated function as personal get-togethers of the industry. The desire and joy for in-person meetings are even stronger than before.
Fortunately the crisis has spurred new ideas and accelerated digital development in the trade fair business. It is now all about hybrid trade fair models, where real and sensual communication situations are intertwined with digital, non-location-specific communication.
The Show in Hamburg was a good example for this. Nevertheless, nothing brings more inspiration and enthusiasm than real-live contact with people and products. It is the heart of every trade show event and an experience we now even feel grateful for.
Text: Christine Matter